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The Center for Agroforestry

UMCA News Release

Web site unites buyers, sellers
of Missouri-grown products

Nov. 21, 2006

COLUMBIA, Mo. - Say you raise honeybees as a hobby.

You like honey, but your bees produce more of the thick, syrupy stuff than you can use but not enough to make it worth your while to peddle the extras at the farmers' market or the local grocer.

Wouldn't it be sweet to find an opportunity to make a little cash on that extra honey? Now you can.

Folks at the University of Missouri Center for Agroforestry and the Missouri Grow Native! program are developing a Web site that brings together buyers and sellers of Missouri-grown products. The site will allow users to post the product he or she wants to sell or buy, said Larry Godsey, economist with the MU center.

"Mostly, we want to grow (the) market for alternative products grown in Missouri," he said. "You don't have to be a big producer to participate. That's the whole point of this. We want small growers, too."

Products on the site might include locally grown honey, native plants and seeds, culinary and medicinal herbs, specialty wood products and heirloom vegetables.

Godsey expects the site to be complete by Jan. 1, 2007. In the meantime, he's inviting growers to begin listing their products for sale by contacting him at or sending potential postings to the MU Center for Agroforestry, 203 Anheuser-Busch Natural Resources Building, Columbia, Mo., 65211.

Consumers registering on the Web site will have access to contact information provided by the buyer or seller. No sales will be made via the Web site, Godsey said.

"The online market is the fastest growing market area," he said. "It's convenient, and the Internet provides immediate access to the information." Producers can change prices and update offerings immediately.

Godsey said people who post items on the site choose how much contact information to provide. For example, a grower may post a phone number, an e-mail address, a short biography and a photograph of his or her farm. Others may list only the items they are selling or looking to buy and an e-mail address.

Site funding is provided by a grant from the Federal State Marketing Improvement Program. The grant was awarded to Grow Native!, a joint program of the Missouri Department of Conservation and Missouri Department of Agriculture. That program partnered with the MU Center for Agroforestry to develop the site.

"It's going to be a very user-friendly site," said Tammy Bruckerhoff, marketing and business development specialist for Grow Native!. Grow Native!'s charge is to restore the state's biodiversity and increase awareness of native plants and their uses.

"We frequently receive requests for places to buy native seeds and plants. Now, buyers can check this Web site for sources," Bruckerhoff said.

Godsey said the Web site will include a product list as well as a directory of members. The site also will allow buyers and sellers to post feedback as well as provide a space where experts can share educational information with people who visit the site.

"We want the site to have an educational aspect as well," Godsey said. "Often in small niche markets there aren't standards because the markets are so small. We hope to post information that can help people in those small markets."

Godsey said the Web site would be closely monitored for appropriate postings and up-to-date information.

"If something has been posted for 60 days, we will contact (the seller) to make sure it is still available," he said. "Our hope is it will highlight the diversity of products that can be grown in Missouri."

Sources: Larry Godsey, 573-884-3216; Tammy Bruckerhoff, 573-522-4170

--Sara Agnew
Senior Information Specialist
Extension & Ag Information
University of Missouri
(573) 882-6843

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